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Dept     : MBA
Sem      : 3
Regul    : 2023
Faculty : Dr.S.Senthil Kumar
phone  : NIL
E-mail  : senthilkumar.s.mba@snsct.org
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Announcements

  • Lecture Notes

    Dear Students the Lecture Notes has been uploaded for the following topics:</br>Customer Retention, </br>Negative and Positive Retention Strategies, </br>Strategic Customer and Different Types of Customers, </br>Trends in Customer Retention

  • Puzzles

    Dear Students the Puzzles has been uploaded for the following topics:</br>Introduction to CRM

  • Question Bank

    Dear Students the Question Bank has been uploaded for the following topics:</br>Introduction to CRM

  • Youtube Video

    Dear Students the Youtube Video has been uploaded for the following topics:</br>History and Evolution of CRM</br>Touch Point Analysis </br>Components of CRM

  • Assignment

    Assignment topic is Negative and Positive Retention Strategies and due date is 10-10-2024.

  • Resource Link

    Dear Students the Resource Link has been uploaded for the following topics:</br>Introduction to CRM</br>Customer Transformation

  • Lecture Notes

    Dear Students the Lecture Notes has been uploaded for the following topics:</br>Customer Value, </br>Technology and CRM Technology Components, </br>Value Creation, </br>Customer Relationship Management: Components and Architecture, </br>Transformation of Customers, </br>Touch Point Analysis (TPA), </br>Definition and Scope of Customer Relationship Management