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Lecture Notes
Dear Students the Lecture Notes has been uploaded for the following topics:</br>Customer Retention, </br>Negative and Positive Retention Strategies, </br>Strategic Customer and Different Types of Customers, </br>Trends in Customer Retention
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Puzzles
Dear Students the Puzzles has been uploaded for the following topics:</br>Introduction to CRM
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Question Bank
Dear Students the Question Bank has been uploaded for the following topics:</br>Introduction to CRM
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Youtube Video
Dear Students the Youtube Video has been uploaded for the following topics:</br>History and Evolution of CRM</br>Touch Point Analysis </br>Components of CRM
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Assignment
Assignment topic is Negative and Positive Retention Strategies and due date is 10-10-2024.
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Resource Link
Dear Students the Resource Link has been uploaded for the following topics:</br>Introduction to CRM</br>Customer Transformation
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Lecture Notes
Dear Students the Lecture Notes has been uploaded for the following topics:</br>Customer Value, </br>Technology and CRM Technology Components, </br>Value Creation, </br>Customer Relationship Management: Components and Architecture, </br>Transformation of Customers, </br>Touch Point Analysis (TPA), </br>Definition and Scope of Customer Relationship Management