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Dept     : MBA
Sem      : 1
Regul    : R2023
Faculty : Shamini.S.D
phone  : NIL
E-mail  : shamini.sd.mba@snsct.org
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  • Lecture Notes

    Dear Students the Lecture Notes has been uploaded for the following topics:</br>Definition of Marketing, </br>Scope of Marketing , </br>Core Concepts of Marketing, </br>Evolution of Marketing, </br>Marketing Environment, </br>Marketing interface with other functional areas, </br>Understanding the Marketing Plan, </br>Sustainable Marketing: Ethics and Social Responsibility in Marketing