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Syllabus || SNS Courseware
Subject Details
Dept     : MCA
Sem      : 1
Regul    : R2023
Faculty : Sundararajan S
phone  : NIL
E-mail  : sundar_mtp@yahoo.co.in
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Syllabus

UNIT
1
INTRODUCTION TO DESIGN THINKING

A brief insight to Design Thinking and Innovation- People Centered Design & Evoking the ‘right problem’- Purpose of Design Thinking- Design Thinking Framework

UNIT
2
PROCESS IN DESIGN THINKING (EMPATHY, DEFINE)

Design Thinking Process – Empathy – Uncovering and Investigating Community Concerns - Define : Examine and Reflect on the problem

UNIT
3
PUBLIC SPEAKING

Introduction to public speaking- Barriers- Speech organization-Understanding audience-Information & Communicative Technologies (ICT)-Effective power point presentation-feedback

UNIT
4
TESTING, REFINING AND PITCHING THE IDEAS

Importance & Testing the Design with People-Retest and Redefine Results-Creating a Pitch for the design

UNIT
5
VALUE PROPOSITION DESIGN

Business Vs Startup-Briefing the Problem-Problem Validation and User Discovery- Challenge Brief

Reference Book:

1. IdrisMootee, Design Thinking for Strategic Innovation - What They Can't Teach You at Business or Design School, First Edition, 2017, Wiley 2. Yves Pigneur, Greg Bernarda, Alan Smith, Trish Papadakos Alex Osterwalder, Value Proposition Design: How to Create Products and Services Customers Want, 2015, Wiley 3. Brown, Tim, and Barry Katz. Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation, 2009, Harper Business

Text Book:

1. Robert A Curedale, Design Thinking Process & Methods 4th Edition, December 2017, Design Community College Inc. 2. Andrew Pressman, Design Thinking: A Guide to Creative Problem Solving for Everyone, First Edition, Nov 2018, Routledge.