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Syllabus || SNS Courseware
Subject Details
Dept     : MBA
Sem      : 3
Regul    : R2023
Faculty : Shamini.S.D
phone  : NIL
E-mail  : shamini.sd.mba@snsct.org
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Syllabus

UNIT
1
INTRODUCTION TO DATA VISUALIZATION

Introduction to Data Visualization, Importance of Data visualization, Evolution. Basics of Visual Perception - Data Communication - Components of Data Visualization

UNIT
2
TOOLS AND TECHNIQUES

Visualization Tools: Introduction to Tools – Tableau – Power BI – Excel Data Preparation: Data Cleaning and Preprocessing – Handling missing data and outliers

UNIT
3
PRINCIPLES OF EFFECTIVE VISUALIZATION

Design Principles: Principles of Good Design – Choosing The Right Chart Type – Colour Theory and Usage Interactive Visualization: Creating Interactive Dashboards–User Experience Considerations Advanced Visualization Techniques: Geospatial Data Visualization – Advanced Chart Types (Heatmaps, Tree Maps and Network Diagrams)

UNIT
4
STORYTELLING WITH DATA

Elements of Storytelling - Narrative Structure – Types of Narratives – Author Driven Narrative – Reader Driver Narrative - Crafting A Data-Driven Story – Using Data To Support Arguments - Story Types – The Final Deliverable – Effective Storytelling – Building Narrative With Data

UNIT
5
APPLICATION IN BUSINESS

Marketing and Sales Data Visualization: Visualizing Customer Data – Sales performance dashboards Financial Data Visualization: Financial Performance Indicators–Risk and portfolio visualization

Reference Book:

Tufte, E. R. (2001). The visual display of quantitative information (2nd ed.). Cheshire, CT: Graphics Press. Kirk, A. (2016). Data visualisation: A handbook for data driven design. Thousand Oaks, CA: Sage Publications. Healy, K. (2018). Data visualization: A practical introduction. Princeton, NJ: Princeton University Press. Cairo, A. (2012). The functional art: An introduction to information graphics and visualization. Berkeley, CA: New Riders. Wexler, S., Shaffer, J., & Cotgreave, A. (2017). The big book of dashboards: Visualizing your data using real-world business scenarios. Hoboken, NJ: Wiley.

Text Book:

Knaflic, C. N. (2015). Storytelling with data: A data visualization guide for business professionals. Hoboken, NJ: Wiley. Few, S. (2013). Information dashboard design: Displaying data for at-a-glance monitoring (2nd ed.). Burlingame, CA: Analytics Press.