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Syllabus || SNS Courseware
Subject Details
Dept     : MBA
Sem      : 1
Regul    : 3
Faculty : Ms.S.Beena Devi
phone  : 9940841517
E-mail  : beenadevi.s.mba@snsct.org
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Syllabus

UNIT
1
INTRODUCTION TO DESIGN THINKING

Brief insight in to Design Thinking and Innovation - People Centered Design & Evoking the ‘Right Problem’ - Purpose of Design Thinking - Design Thinking Framework

UNIT
2
PROCESS IN DESIGN THINKING (EMPATHY & DEFINE)

Design Thinking Process - Empathy - Uncovering and Investigating Community Concerns - Define: Examine and Reflect on the problem - Reconsider and arrive at the right problem to solve - Research with the users and Context - Question Framing and Conducting Research - User Stories and Design Strategy

UNIT
3
CONCEPTING AND BUILDING (IDEA & CREATE)

Generating Ideas - Identifying top three ideas - Bundling the Ideas and create an concepts - Stories and Scenarios to that concepts - Rapid Prototyping

UNIT
4
TESTING, REFINING AND PITCHING THE IDEAS

Importance of Testing with People -Testing our Design with People - Conducting the usability Test - Record Results, Enhance, Retest and Redefine Results - Creating a Pitch for our design

UNIT
5
VALUE PROPOSITION DESIGN

Business vs Start-up-Briefing the Problem - Problem Validation and User Discovery - Challenge Brief - Problem Innovation Score - Strategy for arriving new business plan

Reference Book:

Idris Mootee, ‘Design Thinking for Strategic Innovation - What They Can't Teach You at Business or Design School’, 1st Edition, Wiley Yves Pigneur, Greg Bernarda, Alan Smith, Trish Papadakos Alex Osterwalder, ‘Value Proposition Design: How to Create Products and Services Customers Want’, Wiley.

Text Book:

Robert A Curedale, ‘Design Thinking Process & Methods’, 5th Edition, Design Community College Inc. Andrew Pressman, ‘Design Thinking: A Guide to Creative Problem Solving for Everyone’, 1st Edition, Routledge.